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Push-up bras flops as hooters go out of fashion

October 12, 2017 4:37 pm Published by :
Gossips
Push-up bras flops as hooters go out of fashion

London,Oct12:The sale of push-up bras have flopped because big boobs have fallen out of fashion, retail experts say.

The popularity of non-curvy celebs such as Cara Delevingne has seen fewer women wanting a cleavage.

 Fewer women are wanting a cleavage especially with rise of non-curvy celebs such as Cara Delevinge

LA PERLA
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Fewer women are wanting a cleavage especially with rise of non-curvy celebs such as Cara Delevinge

Sales of padded bras at John Lewis were busted down 44 per cent year-on-year with non-padded ones up about 20 per cent.

The firm’s assistant lingerie buyer Alanna Leow-McKenna said: “Gone are the days women longed to push up their cleavage.

“Instead there’s greater priority on functional and comfortable lingerie.”

Other items losing popularity include analogue radios, e-readers and office suits for women.

 At John Lewis sales of padded and push-up bras have been down 44 per cent year-on-year

STEWART WILLIAMS – THE SUN
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At John Lewis sales of padded and push-up bras have been down 44 per cent year-on-year

But the big hits with consumers last year were velvet sofas, gin glasses and smart speakers such as the Amazon Echo.

A dusty shade of pink worn by stars including Drake and Rihanna was also popular — with 63,000 searches on johnlewis.com for the colour.

Sales of pink T-shirts for men increased 74 per cent and pink shirts by 39 per cent on last year.

There was also a boom at the breakfast table with egg and avocado gadgets seeing rises of 25 and 40 per cent respectively.

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