NY,Oct09:Shania Twain debuts at No. 1 on the Billboard 200 albums chart with Now, her first studio album in nearly 15 years. The set starts atop the list with 137,000 equivalent album units earned in the week ending Oct. 5, according to Nielsen Music.
Of that sum, 134,000 were in traditional album sales — the third-largest sales week for a country album in 2017, and the largest for a woman in nearly two years. Now, which was released on Sept. 29 through Mercury Nashville, is Twain’s second No. 1 album and the first chart-topping country set by a female artist in over three years.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new Oct. 21-dated chart (where Now debuts at No. 1) will be posted in full on Billboard’s websites on Tuesday, Oct. 10.
Twain’s Now is the singer’s fifth studio album, and first since Up!, which was released in November of 2002. The latter album marked the performer’s first No. 1 on the Billboard 200, and spent five weeks in the penthouse (and six weeks at No. 1 on the Top Country Albums chart). Following Up!, she issued a Greatest Hits album two years later that hit No. 2 on the Billboard 200 and No. 1 on Top Country Albums. Then, in 2015, she released the live album Still the One: Live From Las Vegas, which peaked at No. 55 on the Billboard 200 and No. 2 on Top Country Albums.
Now is the second country album to hit No. 1 on the Billboard 200 in 2017, following Thomas Rhett’s Life Changes. Now is also the first country set by a woman to lead the chart in over three years, since Miranda Lambert’s Platinum spent a week at No. 1 (June 21, 2014).
Additionally, Now notches the third-biggest sales week for a country album in 2017, following Chris Stapleton’s From A Room: Volume 1 (202,000) and Zac Brown Band’s Welcome Home (139,000). Now also claims the biggest sales frame for a country album by a woman since Carrie Underwood’s Storyteller started with 164,000 (Nov. 14, 2015-dated chart).
Now’s debut benefits from a concert ticket/album bundle sale redemption promotion in association with Twain’s 2018 U.S. tour. Other No. 1s in 2017 that employed the same sort of offer include The Killers’ Wonderful Wonderful, LCD Soundsystem’s American Dream, Arcade Fire’s Everything Now, The Chainsmokers’ Memories… Do Not Open and Katy Perry’s Witness.
Twain made her Billboard chart debut on March 27, 1993 with the single “What Made You Say That,” which entered the Hot Country Songs chart at No. 74. It eventually peaked at No. 55, marking the first of over 30 hits for Twain on the list. Her self-titled debut album topped out at No. 67 in 1993 on the Top Country Albums chart, and did not reach the all-genre Billboard 200.
Her follow-up, The Woman in Me, seriously changed her chart fortunes, as the album spent 29 weeks at No. 1 on the Top Country Albums chart and peaked at No. 5 on the Billboard 200. Her third album, the blockbuster Come On Over, spent a record 50 weeks at No. 1 on Top Country Albums (still the longest run at No. 1 for any album in the chart’s history), and hit No. 2 on the Billboard 200.
Twain’s Now was led by the single “Life’s About to Get Good,” which hit No. 33 on Hot Country Songs and has so far peaked at No. 12 on the Adult Contemporary airplay chart.