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Dove racist advert shows a black woman removing a T-shirt revealing a white woman underneath

October 9, 2017 10:58 am Published by :
Gossips
Dove advert shows a black woman removing a T-shirt revealing a white woman underneath

NY,Oct09:The advert showed a black woman removing a T-shirt revealing a white woman underneath. The white woman then removes her T-shirt to reveal an Asian woman.

Hundreds of furious social media users have called for a boycott of  Dove products calling the ad “disgraceful”.

One user said:  “What is Dove even trying to convey besides blatant racism?”

Another added: “I am absolutely disgusted. This wasn’t a mistake. You knew the offence it would cause and still went ahead with it. #BoycottDove”

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A third said: “The complete lack of thought here is unprecedented! Your entire team should be ashamed!”

Dove, which is owned by Unilever, has removed the ad and tweeted an apology.

It said: “An image we recently posted on Facebook missed the mark in representing women of colour thoughtfully.

“We deeply regret the offence it caused.”

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Social media users were quick to highlight previous controversies in the brand’s marketing.

Just two years ago consumers blasted the company after a summer glow cream was advertised for “normal to dark” skin.

While In 2011 it was accused of racism after an ad appeared to show three woman on a colour gradient chart with the white woman labelled “after”.

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