The makers of actress Jyothika’s second movie after her comeback, Magalir Mattum, have come up with a very new promotional strategy targeting all the women audience.
One lucky woman from every show (includes all theatres screening Magalir Mattum), would be selected randomly and be given a brand new saree.
This promotional campaign is applicable only for the first three days of the film’s release, from September 15th to September 17th.
This might definitely attract a section of woman audience to witness the movie. The film, apart from Jyothika, has a solid ensemble of veterans such as Urvashi, Bhanupriya, Saranya Ponvannan and Nasser.
The film is directed by Bramma, has music by Ghibran and is produced by Suriya’s 2D entertainment.