Paris,Sept2:L’Oréal’s first transgender model Munroe Bergdorf has been fired by the cosmetics company in a sensational turn of events, after she claimed all white people are racist in a rant on social media.
The 29-year-old model was dismissed from her role as the face of the company’s True Match campaign after she shared an inflammatory post on her Facebook page about the “racial violence of white people”.
Shortly after the post gained L’Oreal revealed their decision to terminate her contract in a tweet, stating that as “champions of diversity” they felt the model’s comments were at “odds” with those of the company, and that they could no longer work with her.
“L’Oreal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her,” the statement read.
Mirror Celebs contacted L’Oreal for comment.
According to the Daily Mail , Munroe wrote on Facebook this week: “Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people.
“Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this s**t.”
She continued: “Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege.
“Once white people begin to admit that their race is the most violent and oppressive force of nature on Earth… then we can talk.
“Until then stay acting shocked about how the world continues to stay f****d at the hands of your ancestors and your heads that remain buried in the sand with hands over your ears.”
A company insider told the Mail: “L’Oreal do not in any way condone or agree with Munroe’s comments. Obviously this is all highly embarrassing and very much goes against message.
“To drop her now would be something of a PR disaster but, at the same time, they cannot be seen to be endorsing any kind of racism or extremism. Conversations about her future are taking place.”
But critics pounced on the company’s stance and accused it of denying Munroe a voice.
“How can you claim to champion diversity and then fire her for speaking out against systemic racism?” asked one. “Honestly I can’t stop thinking about how you have said that pointing out that white supremacy is bad is ‘at odds with our values’.”
Another told the brand: “I’m honestly disgusted, you’ve pulled her contract because she dared to comment that racism exists? How was anything she said wrong or ‘at odds’ with championing diversity? You’re pandering to white people who don’t want to hear the truth and I am so disgusted.”
Munroe herself responded to the firing on Facebook, writing a long post about how her original comments about the recent violence committed by white supremacists in Charlottesville were taken out of context.
“Whether aware of it or not, in today’s society the lighter your skin tone (people of colour included) the more social privileges you will be afforded,” she wrote.
“A person’s race and skin tone has a HUGE part to play in how they are treated by society as a whole, based on their proximity to whiteness.”
Addressing claims in the press that she’d branded all white people ‘racist’, Munroe continued: “I was addressing that fact that western society as a whole, is a SYSTEM rooted in white supremacy – designed to benefit, prioritise and protect white people before anyone of any other race.
“Unknowingly, white people are SOCIALISED to be racist from birth onwards. It is not something genetic. No one is born racist.”
The British model went on to highlight how all discrimination – including sexism, racism and homophobia – cannot be eradicated until the source of inequality is tackled.