California,August5:The Emoji Movie” finished No. 2 at the domestic box office this past weekend. But it certainly didn’t get there because of strong reviews. Critics loved the No. 1 film, “Dunkirk.” But they hated — truly hated — “The Emoji Movie,” and the film is hovering at a brutal “6 percent fresh” score on the movie-review-aggregator Rotten Tomatoes.
As it turns out, a movie can do worse. At least 10 films on Rotten Tomatoes have received a “0 percent fresh” rating.
Jeff Voris, vice president of Rotten Tomatoes, explained the site’s method: Editors grade reviews of each film as “fresh” or “rotten” based on the overall tone. It’s a subjective process, and occasionally they’re challenged on it.
“Sometimes we will hear from a studio or somebody else who says, ‘We think you called this one wrong,’” Mr. Voris said. “And, of course, we go back and take another look. If there’s any ambiguity, we reach out to the reviewer to ask their intent.”