Bengaluru: The Karnataka State Government on Tuesday capped the admission fee at multiplexes and cinema halls in the state at Rs 200 per head.
The new rule is applicable to films of all languages screened in Karnataka.
Karnataka Chief Minister Siddaramaiah watched Baahubali 2: The Conclusion in Bengaluru on Monday before notifying the decision a day later.
“Price cap applicable for all language movies.This is in line with our commitment of making cinema affordable to all,” Chief Minister Tweeted on Tuesday.
The capping, however, will not apply to gold class screen and gold class seats in multiplexes (capped again at 10 per cent of total capacity).
The cap also exempts IMAX and 4DX movie halls.
Siddaramaiah was under pressure from the film industry groups not to implement the decision, but he notified it, nevertheless, according to sources in the government.
Karnataka Chief Minister had announced the move in his Budget speech presented on March 15. His government’s move followed demands from the Kannada film industry leaders who felt it was necessary to cap the admission fee to save Kannada movies from suffering heavy losses.
States like Tamil Nadu, Andhra Pradesh and Maharashtra already have such restrictions.
Karnataka Film Chamber of Commerce President Sa.Ra.Govindu had told medias soon after the Budget announcement: “Viewers invest heavily in big-ticket non-Kannada movies, book all multiplexes across the state, and fix steep rates of admission to quickly recover their investment. One such movie is enough to kill about 40 Kannada movies as they will have no screens to play prime time,” he said.
The Karnataka state government had flirted with a similar idea last year but had dropped later, but this year, ahead of the budget, it received massive push from Kannada film industry and Karnataka Chalanachitra Academy. Single screen owners and multiplexes chose not to reply till receiving official communication.